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The Visualogistix Blog

Informational content about the marketing, restaurant and retail industries. Newsworthy stories and ideas. Knowledgeable inputs from our team. Informative, interesting, and insightful – the Visualogistix blog.

Written by Ivania Garcia

Maybe you’re a startup that needs a little bit of help around the office but you don’t have the budget to hire a full-time employee. Maybe you’re a company that wants to mentor and train future professionals. Whatever your case may be, you’ve thought about hiring an intern. This year, many companies will benefit from having an internship program whether it be paid or unpaid positions.

We all know that personalization drives results, but what do consumers really want? And does personalization impact all consumers equally?

According to InfoTrends, consumers respond strongly to personalized mail. In fact, the research firm found that 84% of consumers said personalization made them “much more likely” or “somewhat more likely” to open mail. Even so, InfoTrends also found that marketers are not always taking advantage of the opportunity. It found that these same consumers “rarely” or “infrequently” receive personalized mail.

Written by Ivania Garcia

It’s great to be active online and engage with your audience but there’s so little you can do and you still have to compete with other brands for the same digital space. When creating your marketing strategy, you can’t forget the more traditional forms of advertising. The first glance at a company logo or marketing materials make all the difference and you shouldn’t just focus on an online presence.

Here are a few print statistics that will make you revaluate your marketing plan.

Written by Ivania Garcia

It’s never too late to try something new but what a better time to try then in the New Year? Wither you’ve failed to keep last year’s resolutions or you’re looking to add new ones, there’s always room for improvement. Ever hear of the phrase ‘new year, new me’?

Here are some new year resolutions that are easy to keep and can make a big difference:

Written by Ivania Garcia

It’s hard to stay motivated or focused when you know the holidays are here and 2017 is coming to an end. You can feel a shift in the air from people demanding more from you or those slow unanswered emails. People have mentally checked out, started planning trips, worried about gift shopping and counting down the days for their holiday break.

Don’t let the festivities bring you down at work, things need to get done or maybe you just need more to do. Here are a few ways you can stay motivated and help you find that holiday work-life balance.

Written by Ivania Garcia

Real estate professionals are constantly being presented with a lot of advice on how to market their business. You always hear about how to be more active online from social media advertising to blogging but most will usually get lost in the online noise already being pushed to consumers. One of the biggest and most effective platforms for real estate is print marketing.

You can have the most Facebook followers or thousands of email subscribers but if you don’t make the right decisions for print marketing, you won’t see very many results. Luckily, there are a few easy ways to master print marketing.

Written by Ivania Garcia

When you decide to go into business, you have several choices. Should you start your own business or purchase a franchise? Today, many companies make it easier than ever to purchase a franchise and to assist you in being successful. According to Entrepreneur Magazine, success rates for franchises are greater than 90%, making it the lowest failure rate of any business. How can anyone not be convinced by that alone?

Written by Ivania Garcia

Do you like cold calling? You must admit, it’s never been anyone’s favorite part of selling. It always feels like the first few calls fail to go anywhere until you land a few that do. With the help of social media, you can find new prospects and even be able to promote your business. It may be hard to believe, but print and social media go together like peas and carrots.

Here are a few things to consider when managing your business on social media:

Who has time to read marketing communications these days? Consumers love print, but they have less and less time to read. You have to hook them fast—and keep them engaged. You must create The solution? Make your printed pieces faster and easier to read. Here are five ways to freshen things up and make your printed pieces “sticky."

Written by Ivania Garcia

Many franchises struggle with having to keep up with marketing requests while still needing to be on brand and following company guidelines. A marketing portal is a powerful management tool where your employees can log in to access any company marketing piece they need. Do you have a sales rep with outdated brochures or a marketing employee needing printed materials for an event next week? Marketing portals give you the power to order or customize any company-approved marketing material at any quantity requested.

Wondering whether your franchise could use this magical portal? Here are the top four benefits:

Millennials

Written by Ivania Garcia

The millennial generation, born between 1980-2000, make up a large portion of the population at about 80 million members. By 2020, millennials are projected to cumulative $1.4 trillion in spending power and it’s now more important than ever to market to them.

Written by Ivania Garcia

When creating your marketing plan, you think about how to attract customers to your business, whether it’s through online advertising or through your business storefront. Once your customers have discovered your business, what are they experiencing, and are they coming back?

It’s easy to forget something as small as customer service, but this is a major aspect of every business, and many can’t hide from things such as online reviews or a bad reputation.

Your marketing plan continues with customer service, and here’s what that includes…

Written by Ivania Garcia

The Pumpkin Spice Latte is more than just a seasonal fad, it’s become an iconic drink that most can only receive during the fall season. The marketing strategy used to promote this drink has been widely successful and Starbucks benefits from it every year. Since its first debut in 2003, major companies have created their own copies of this popular drink such as McDonald’s and Dunkin Donuts. Many more have even gone as far as creating pumpkin spice cookie dough, ice cream, cereal, candy and even skin care products.

Here are some marketing tips you can learn from the #PSL phenomenon:

Written by Ivania Gracia

Back to school

Back to school is here, but are you ready? This time of year isn’t just for kids, but for teachers, principals and PTA leaders to have all the items they need to properly inform students and parents. Here are some great ideas for faculty and staff to have on their back to school to-do lists:

Written by Ivania Garcia

If your business needs to reach the greatest number of potential customers, vehicle wraps may be an option for you. Vehicle wraps have now leveled the playing field for small to mid-size companies by affordably competing with vendors 10 times the size of a smaller company. You can have a flashy car wrap like Coca-Cola, and receive all the same mobile advertising benefits.

Written by Ivania Garcia

Knowing how to promote your company leading up to a trade show is important to be successful at any event. How about during the event? From the brochures to the uniforms you wear, can all make the difference in how successful a trade show can be for your business. What happens after the event? Don’t worry, we have tips for how you can market your company during all stages of a trade show.

We live in an era of gadgets. Research shows that 94% of people have their cellphone within arm’s reach at all times, consumers are shopping on tablets while watching television, and more email is opened on mobile devices than a desktop. Customers continue to move into a multichannel world, and responsive marketers need to go there, too.

Channel integration isn’t something marketers can afford to ignore. According to Target Marketing’s Media Usage Survey, 37% of marketers’ 2016 budgets went to online marketing, 29% went to print (direct mail, magazines, newspapers), and 21% went to live events. The rest was split between radio, television, and space advertising.

Even as direct mail remains the bedrock of highly effective marketing campaigns, digital components are increasingly part of the mix. According to Target Marketing, the following digital channels are growing the most rapidly:

Written by Ivania Garcia

I’m sure you’ve wondered what would be the best option for your business, email or direct mail? Both options have their benefits that can help promote your business and boost sales.

Direct Mail Marketing

  • Consumers will actually respond to direct mail. 56% of consumers who received direct mail went online or visited the business. 62% of consumers who received direct mail made a purchase within the next three months.
  • Mail is considered to be more personal. You can tailor your mail pieces in a way that can be relatable to your consumer. Direct mail has the power to convey and encourage emotion. People value what they can see and touch and can even influence the consumer on how they feel about the sender.
  • Consumers check their mailbox every day. In the United States, 98% of Americans check their mailboxes on a daily basis. You can always be sure that your mail piece will be in someone’s hands.
  • Direct Mail can solve your “millennial problem.” A whopping 92% of millennials are influenced my direct mail to make a purchase compared to the 78% by email. How to target millennials has been a very difficult job for many companies but direct mail has been very affective in reaching this demographic.

Written by Ivania Garcia

Wondering when your best friend’s wedding invitation will arrive? How about your IRS refund check? USPS has now figured out how to let you know what is coming to your mailbox that day.

To sign up, postal customers must register at InformedDelivery.USPS.com and follow the instructions. Then the customer will receive a daily email with up to 10 black and white images of their mail. If the customer has more than 10 mail pieces, then USPS will provide them with a separate link to view the rest of their mail.

According to the market research firm InfoTrends, production color digital print continues to grow at an astounding rate. Inkjet is set to grow at 19%, from 200 billion impressions to 350 billion impressions, by 2020. By contrast, toner-based imaging is forecast to grow at 5%. Likewise, where color inkjet accounted for 46% of total production digital color page volume in 2015, it will account for 62% in 2020.

Driving this growth is not just inkjet’s production speeds, which range from 1,000 A4 ipm to 10,000+ depending on the machine, but its outstanding quality and consistency, too. It is not unusual for inkjet presses to be producing millions, even tens of millions, of extremely high-quality impressions per month.